Monday, January 30, 2012

To Be Featured During the Super Bowl!


The International Lyme and Associated Diseases Society is running a powerful public service campaign to create greater awareness of the misdiagnosis of Lyme disease on a JumboTron outside the XLVI Super Bowl at Lucas Oil Stadium. 

Lyme is estimated to be growing faster than AIDS and has become a global health problem. This thirty second pro bono spot will draw more attention to the need for better diagnosis.

"Lyme disease is a silent epidemic in America. We want to alert and educate consumers about this disease, which is often misdiagnosed. Left untreated, it will become chronic and debilitating," said Leo J. Shea, III, PhD, President of the non-profit International Lyme and Associated Diseases Society (ILADS).


Go to this web site to view the spot. 

http://www.ilads.org/media/ilads_jumbotron.php?utm_medium=email&utm_campaign=Superbowl+Jumbotron&utm_content=Superbowl+Jumbotron+CID_8acd13a7170a10f13028957718cf1cc1&utm_source=Ilads+user+email+marketing+campaign

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